Useful For...
DemandGenMarketingBusiness InsightsSummarizationCustomer Advocacy
Created by
Erika Anderson‣
Input
- Interview or series of interviews with the subject of the case study
- Could be MP4s, meeting transcripts, etc
Any variables to replace in the prompt below?
- Replace
[]with… - What customer is the case study about?
[Name of customer]- What’s the size or stage of your customer’s company?
[description of size of company, i.e. early stage start-up, SMB etc. ]- Name the customer’s industry in the
[industry or sector] - Name the target audience or persona you are writing the case study for
[input audience or persona, such as IT, marketing professionals, CISOs, etc]- Name your company in section:
- Discovering
[Name of our company] - Name your customer in this section
- Our Future with
[Name of our Customer]
Here’s the prompt:
Prompt: Write a case study based on the content above and include this context:
[Name of customer ], a [describe size or stage of company, i.e. early stage start-up, SMB etc.] in the [industry or sector]
Write this case study for the following audience or persona [input audience or persona, such as IT, marketing professionals, CISOs, etc]
Follow this structure
Introduction that briefly introduces the challenge this customer was facing, why they chose our product, and what benefits our product provided.
Background to give more in depth context on the customer’s state of affairs — what key challenges were they facing?
Next section: Discovering [Name of our company]
Here, describe in detail the benefits our company’s products provided
Implementation and Results: Describe how the customer implemented our solution and what results it had. Did it save them time? Money? Reduce risk? Explain in detail
Our Future with [Name of our Customer]: Considering how our customer has already benefitted from our products, what are the next steps? Will our customer be expanding their usage, or using our product in new ways? Is there collaboration in our future?
Conclusion: Summarize the main points around how our customer has gotten value from our product. Avoid phrases like “game changer”‣